Client: Chevrolet
Agency: Commonwealth//McCann
Role: Art Director + Designer
Agency: Commonwealth//McCann
Role: Art Director + Designer
In 2020, Chevrolet released an all-new mid-engine Corvette Stingray. My team was tasked to conceptualize a thank you gift for customers who ordered the new model. The product consisted of a casted replica of the Corvette, that matched the paint color of the customer's individual vehicle.
![](https://cdn.myportfolio.com/65ba796e3c7ed7e3cb5a71c4c0bc4186/f56440fd-488f-4378-82a7-257df66c8f6d_rw_1920.jpg?h=2d3c670c6bdb82e2225255412524a827)
![](https://cdn.myportfolio.com/65ba796e3c7ed7e3cb5a71c4c0bc4186/929395c6-ec8b-4df6-9f19-ce90c5c53086_rw_1920.jpg?h=fce1faad517a387d5ec545d86e0c6fbb)
Every detail was thoughtfully considered, from the way the speedshape itself to the packaging. The model sits magnetically on a reflective base so that it could be removed and displayed in different ways and the base features a plaque with the customer's personal VIN. Each package also included a personalized thank you card and a certificate to driving school.
![](https://cdn.myportfolio.com/65ba796e3c7ed7e3cb5a71c4c0bc4186/aa63b243-c8bf-4a19-94b4-17c3b3c36048_rw_1920.jpg?h=905edbc904511fc768446afe60fb37e1)